3954. Coco the Monkey

In 1963, Coco the Monkey was introduced, and he remains the mascot in those countries where the cereal is known as "Coco Pops," "Choco Krispies", and "Choco Pops." In recent years, the design of Coco has been refined to give him a younger look. Coco's friends are Shortie Giraffe, Randy Rhino, Alan Anteater, Heftie Hippo, Fanny Flamingo, Osmelda Ostrich, and Kylie Kangaroo, while Crafty Croc and the gorillas are his arch-enemies. More recent advertisements (2009) in the United Kingdom have opted away from using Coco and his friends opting for things such as dancing milkmen and astronauts. Coco is still present on the box of the cereal and at the end of the advertisement but is no longer the feature character. However, the 2009 cereal box has Coco's head as the main feature, with the title 'Coco Pops' and the cereal bowl smaller and on the right of the box. Briefly Coco was seen as a real life chimp. As of 2011, Kellogg's decided to bring Coco and his friends as well as Croc back, under a new space-age style campaign known as the "Coco Pops Promise". In those countries where the cereal is known as "Choco Krispis," an elephant is the mascot. In 1986, Kelloggs named the elephant "Melvin." Recently, he has been called "Commando Melvin" due to commercials featuring him as a space-faring fighter and adventurer.