Monday, July 2, 2012

3939-3940. Bugs Bunny and Daffy Duck McDonalds Happy Meal


Bugs Bunny is an American animated character created in 1938 at Leon Schlesinger Productions, later Warner Bros. Cartoons. Bugs is an anthropomorphic gray hare or rabbit and is famous for his flippant, insouciant personality, a pronounced New York accent, and his portrayal as a trickster. He has primarily appeared in animated cartoons, most notably the Looney Tunes and Merrie Melodies series of theatrical short films. His popularity there led to his becoming a corporate mascot of the Warner Bros. company. Bugs has appeared in more films than any other cartoon character and is the ninth most portrayed film personality in the world. According to Bugs Bunny: 50 Years and Only One Grey Hare, Bugs was born on July 27, 1940 in Brooklyn, New York in a warren under Ebbets Field, home of the Brooklyn Dodgers. In reality, he was created by many animators and staff, including Tex Avery, who directed A Wild Hare, Bugs' debut role, and Robert McKimson, who created the definitive "Bugs Bunny" character design. According to Mel Blanc, the character's original voice actor, Bugs has a Flatbush accent. Bugs has had numerous catchphrases, the most prominent being a casual "Eh... What's up, doc?", usually said while chewing a carrot. A rabbit with some of the personality of Bugs, though looking very different, first appears in the cartoon short Porky's Hare Hunt, released on April 30, 1938. Co-directed by Ben "Bugs" Hardaway and an uncredited Cal Dalton (who was responsible for the initial design of the rabbit), this short has an almost identical plot to Tex Avery's 1937 cartoon Porky's Duck Hunt, which had introduced Daffy Duck. Porky Pig is again cast as a hunter tracking a silly prey less interested in escape than in driving his pursuer insane. The latter short replaces the little black duck with a small white rabbit. The rabbit introduces himself with the odd expression "Jiggers, fellers", and Mel Blanc gave the character a voice and laugh almost like that he would later use for Woody Woodpecker. This cartoon also first uses the famous Groucho Marx line, "Of course you realize, this means war!" This rabbit was so popular with its audience that the Schlesinger staff decided to use it again. The rabbit appears again in 1939's Prest-O Change-O, directed by Chuck Jones, where he is the pet rabbit of unseen character Sham-Fu the Magician. Two dogs, fleeing the local dogcatcher, enter his absent master's house. The rabbit harasses them, but is ultimately bested by the bigger of the two dogs. His third appearance is in another 1939 cartoon, Hare-um Scare-um, directed by Dalton and Hardaway. This short, the first where he is depicted as a gray bunny instead of a white one, is also notable for the rabbit's first singing role. Charlie Thorson, lead animator on the short, gave the character a name. He had written "Bugs' Bunny" on the model sheet that he drew for Hardaway. In promotional material for the short, including a surviving 1939 presskit, the name on the model sheet was altered to become the rabbit's own name: "Bugs" Bunny (quotation marks only used at the very beginning). In his later years, Mel Blanc stated that a proposed name was "Happy Rabbit." Oddly, "Happy" was only used in reference to Bugs Hardaway. In the cartoon Hare-um Scare-um, a newspaper headline reads, "Happy Hardaway". In Chuck Jones' Elmer's Candid Camera Happy first meets Elmer Fudd. This rabbit looks more like the present-day Bugs, taller and with a similar face. However, this rabbit, speaks with a rural drawl. The early version of Elmer is also different from the present-day one, much fatter and taller, although Arthur Q. Bryan's voice is the same as it would be later. In Robert Clampett's 1940 Patient Porky, a similar rabbit appears to trick the audience into thinking that 750 rabbits have been born.

Daffy Duck is an animated cartoon character produced by Warner Bros. He has appeared in cartoon series such as Looney Tunes and Merrie Melodies, where he usually has been depicted as the best friend and occasional arch-rival of Bugs Bunny. Daffy was one of the first of the new "screwball" characters that emerged in the late 1930s to replace traditional everyman characters who were more popular earlier in the decade[citation needed], such as Mickey Mouse and Popeye. Daffy starred in 133 shorts in the Golden Age, making him the third-most frequent character in the Looney Tunes/Merrie Melodies cartoons, behind Bugs Bunny's 166 appearances and Porky Pig's 159 appearances. Daffy was #14 on TV Guide's list of top 50 best cartoon characters and was featured on one of the issue's four covers as Duck Dodgers with Porky Pig and the Powerpuff Girls (all of which are Time Warner-owned characters). Daffy first appeared on April 17, 1937, in Porky's Duck Hunt, directed by Tex Avery and animated by Bob Clampett. The cartoon is a standard hunter/prey pairing for which Leon Schlesinger's studio was famous, but Daffy (barely more than an unnamed bit player in this short) was something new to moviegoers: an assertive, completely unrestrained, combative protagonist. Clampett later recalled: "At that time, audiences weren't accustomed to seeing a cartoon character do these things. And so, when it hit the theaters it was an explosion. People would leave the theaters talking about this daffy duck." This early Daffy is less anthropomorphic and resembles a "normal" duck. In fact, the only aspects of the character that have remained consistent through the years are his voice characterization by Mel Blanc and his black feathers with a white neck ring. Blanc's characterization of Daffy holds the world record for the longest characterization of one animated character by his or her original actor: 52 years. The origin of Daffy's voice is a matter of some debate. One often-repeated "official" story is that it was modeled after producer Schlesinger's tendency to lisp. However, in Mel Blanc's autobiography, That's Not All Folks!, he contradicts that conventional belief, writing, "It seemed to me that such an extended mandible would hinder his speech, particularly on words containing an s sound. Thus 'despicable' became 'desthpicable.'" Daffy's slobbery, exaggerated lisp was developed over time, and it is barely noticeable in the early cartoons. In "Daffy Duck & Egghead", Daffy does not lisp at all except in the separately drawn set-piece of Daffy singing "The Merry-Go-Round Broke Down" in which just a slight lisp can be heard. Daffy has no official middle name, but he has sometimes been given a "joke" middle name specific to the plot of a cartoon. In "The Scarlet Pumpernickel" (1949), he calls himself "Daffy Dumas Duck" as the writer of a swashbuckling script, a nod to Alexandre Dumas. Also, in the Baby Looney Tunes episode "The Tattletale", Granny addresses Daffy as "Daffy Horacio Tiberius Duck". In The Looney Tunes Show (2011), the joke middle names "Armando" and "Sheldon" are used.

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