The California Raisins were a fictional rhythm and blues musical group as well as advertising and merchandising characters composed of anthropomorphized raisins based on black caricatures. Lead vocals were sung by musician Buddy Miles. The California Raisins concept experienced high popularity in the mid-to-late 1980s principally through claymation TV commercials and animated specials, winning an Emmy Award and one nomination. The concept was originally created for a 1986 commercial on behalf of the California Raisin Advisory Board when one of the writers, Seth Werner (at the time with the advertising firm Foote, Cone & Belding SF, and now with big) came up with an idea for the new raisin commercial, saying, "We have tried everything but dancing raisins singing 'I Heard It Through the Grapevine'" (the 1968 song popularized by Marvin Gaye). To their surprise, the commercial became wildly popular, paving the way for several future commercials–one of which featuring Ray Charles and another with a raisinized incarnation of Michael Jackson–and opportunities through other media. The unique presentation was thanks to Vinton Studios' famed claymation with character designs by Michael Brunsfeld. The following year, the Raisins appeared in the Emmy Award-winning Claymation Christmas Celebration, singing the classic Christmas carol, "Rudolph the Red-Nosed Reindeer." The California Raisins thoroughly explored a musical avenue under Priority Records. Four studio albums were released through 1987 to 1988, and their signature song, "I Heard It Through the Grapevine," landed on the Billboard Hot 100. However, the Raisins would continue to make their strongest impression through animated endeavors. On November 4, 1988, CBS aired a primetime special entitled Meet the Raisins!. The musical mockumentary was again created by Vinton Studios and was nominated for a Primetime Emmy Award. It also provided the band members more personality and individual names: A.C., Beebop (drums), Stretch (bass), and Red (guitar/piano). A Saturday morning cartoon series, The California Raisin Show, debuted the following year but lasted merely 13 episodes. While cel animated by Murakami-Wolf-Swenson, it maintained Will Vinton's creative direction. A sequel to the original CBS special aired in 1990 under the title Raisins: Sold Out!: The California Raisins II. This special saw the Raisins hiring a new manager with the goal of making a comeback. On March 28, 1997 Entertainment Weekly published "The 50 Best Commercials of All Time" as its cover story. The article ranked The California Raisins' premiere advertisement, "Lunchbox," at #15 with comments by ad agency executive Claude Jacques and described the Raisins as "The coolest wrinkled musicians this side of the Stones." The vast amount of California Raisins merchandise has made for a substantial collectors' market. It even led to an unauthorized collectibles guide published in 1998, cataloging the many items based on the clay characters. In 2002, the Food Network program Unwrapped featured a segment on the California Raisins featuring interviews with Will Vinton, David Altschul, and Mark Gustafson of Vinton Studios. Concept illustrations of the Raisins were also featured as interviewees discussed the characters' creation. An article published by AnimateClay.com in the late 2000s details the whereabouts of the original claymation sculptures used by Vinton Studios. The figures were kept in a box for several years and headed for the trash before being obtained by Webster Colcord, a former employee of Vinton. Several photos were taken providing a close look at the Raisins' internal armatures and detailing their extremely poor condition, including the absence of the A.C. puppet's head. As of the 2010s, packages of Sun-Maid Natural California Raisins still modestly feature an updated California Raisin character. This figure is also included on CalRaisins.org. In a 2011 interview, country music artist Blake Shelton reminisced on collecting Hardee's California Raisin figures in his youth.
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