Tuesday, May 22, 2012

3536. Nivea Baby Bear


Nivea (pronounced [niˈveːaː] is a global skin- and body-care brand that is owned by the German company Beiersdorf. The company was founded on March 28, 1882 by pharmacist Carl Paul Beiersdorf. In 1900, the new owner Oskar Troplowitz developed a water-in-oil emulsion as a skin cream with Eucerit, the first stable emulsion of its kind. This was the basis for Eucerin and later, Nivea. Nivea comes from the Latin word niveus/nivea/niveum, meaning 'snow-white'. During the 1930s, Beiersdorf began producing products such as tanning oils, shaving creams, shampoo and facial toners. The trademark "Nivea" was expropriated in many countries following World War II. Beiersdorf completed buying back the confiscated trademark rights in 1997. During the 1980s, the Nivea brand expanded into a wider global market. Nivea is known for using perfume in their products. 1882: Pharmacist Carl Paul Beiersdorf establishes the company on March 28. The Nivea originated in Germany. The date of the patent document for the manufacture of medical plasters is taken as the date of the company’s formation. Carl Paul Beiersdorf produces gutta-percha plasters in his laboratory on the basis of his patent, laying the foundations for modern plaster technology. 1890: Pharmacist Dr. Oskar Troplowitz (born in 1863 in Gliwice in Poland) takes over the company. 1892: The first international cooperation agreement is concluded with US trading company Lehn & Fink for the USA. 1900: Patent application for Eucerit, an emulsifying agent. Eucerit is the basis for Eucerin and, later on, for Nivea Creme.

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