Parents are online in a big way now - actively connecting with friends, family and fellow parents through social media tools like blogs, Facebook, and Twitter. Social media provides not only an opportunity for parents to connect with each other, but also an opportunity to connect to the brands they know and love. VTech has been listening to parents online and with the help of the VTech Mom, the VTech Voices and the VTech marketing team, we are actively joining the social conversation. VTech wants to know what parents are saying about VTech, gain product insights, learn what parents and kids are interested in and provide valuable knowledge and resources to the online parenting community. Through social media engagement, VTech can provide parents online the opportunity to have their kids experience our learning products and learn more about VTech toys. Parents are always encouraged to share their experiences - both good and bad - with the brand and our products with their blog readers, Twitter followers and Facebook friends. VTech is committed to the best practice and most ethical way to engage in social media. While VTech may provide parents learning products for review or giveaways for their readers or invite parents to sponsored events, participants are never instructed on what to say. In social media, only the authentic opinion of the author is credible and trustworthy. In order to maintain this trust, VTech requires anyone who is provided a product or other experience to fully disclose their relationship with VTech.
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